Effective date: 13 October 2025

This Privacy Policy governs the manner in which Dr Vicky Ho | Smile Design Studio (“we”, “our”, “us”) collects, uses, maintains, and discloses information collected from users (each, a “User”) of the https://smiledesignstudio.com.au website (“Site”).

This policy applies to the Site and all services offered by Dr Vicky Ho | Smile Design Studio. We are committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

Personal Information We Collect

We may collect personal information from Users in a variety of ways, including (but not limited to) when Users:

- visit our website

- complete a contact or appointment form

- download a guide or resource

- subscribe to our newsletter

- respond to a survey

- participate in a promotion or campaign

The types of personal information we may collect include:

- name

- email address

- phone number

- postal address (if required for service follow-up)

- information related to your dental enquiry or treatment interest

You may choose to visit our Site anonymously. We will only collect personal information if you voluntarily submit it to us. However, choosing not to provide certain details may limit your ability to access some features of our Site or services.

Non-Personal Information

We may collect non-personal information whenever Users interact with our Site. Non-personal data may include:

- browser type and version

- operating system

- device information

- referring website

- time spent on pages and other similar analytics

This data helps us improve website performance and user experience.

Cookies

Our Site may use “cookies” to enhance User experience and analyse website traffic. Cookies are small files placed on your device by your web browser. You may choose to set your browser to refuse cookies or alert you when cookies are sent. Doing so may cause parts of the Site to function less effectively.

How We Use Collected Information

Dr Vicky Ho | Smile Design Studio may collect and use Users’ personal information for the following purposes:

To improve patient service:
Information helps us respond more efficiently to your enquiries or appointment requests.

To personalise your experience:
We may use aggregated information to understand how Users as a group use our website and services.

To improve our Site and services:
Feedback you provide helps us enhance our educational content and patient communication.

To send periodic emails or SMS (where consented):
Users who opt in to our mailing list may receive updates, dental tips, or clinic news. You can unsubscribe at any time using the link in each message or by contacting us directly.

To process enquiries or bookings:
Information you provide when requesting an appointment or guide is used solely to deliver that service.

We do not share, sell, or rent Users’ personal information to others. We may share limited data with trusted service providers who assist us in operating our business (for example, our CRM, email platform, or website host), provided they comply with the Privacy Act 1988 (Cth).

Data Storage and Security

We adopt appropriate data collection, storage, and security practices to protect against unauthorised access, alteration, disclosure, or destruction of your personal information.
All data is stored securely in Australia or on reputable platforms that comply with the Australian Privacy Principles and use encrypted connections (SSL).

Access and Correction

You have the right to access and request correction of the personal information we hold about you.
Requests can be made by contacting us via the details below. We will respond within a reasonable timeframe as required by the Privacy Act 1988 (Cth).

Third-Party Websites

Our Site may contain links to external websites. We do not control the content or privacy practices of those websites and are not responsible for the protection of any information you provide while visiting them. You should review the privacy policy of each external site you visit.

We do not share phone or SMS consent information with third parties for marketing purposes.

Children’s Privacy

Protecting the privacy of minors is important to us. We do not knowingly collect personal information from anyone under 18 years of age without parental or guardian consent.

Changes to This Policy

Dr Vicky Ho | Smile Design Studio may update this Privacy Policy from time to time to reflect changes in practice or legal requirements. We encourage Users to check this page periodically. The “Effective date” above indicates the latest update.

Your Acceptance of These Terms

By using this Site, you signify your acceptance of this Privacy Policy. If you do not agree, please refrain from using our Site. Continued use of the Site following any updates will be deemed acceptance of those changes.

SMS Terms & Conditions

Product Description:
By providing your mobile phone number, you consent to receive SMS messages from Dr Vicky Ho | Smile Design Studio related to appointment reminders, educational resources, or service updates.

Message Frequency:
Message frequency may vary.

Message and Data Rates:
Standard message and data rates may apply depending on your carrier.

Opting Out:
You may opt out of receiving SMS messages at any time by replying “STOP” to any message you receive. After opting out, you will receive one final confirmation message.

Help and Support:
If you need assistance, reply “HELP” to any SMS message you receive or contact our support team via the details below.

Privacy:
Your mobile information will be handled in accordance with this Privacy Policy and will not be shared with third parties for solicitation or promotional purposes.

Contacting Us

If you have any questions about this Privacy Policy or the way we handle personal information, please contact us:

MOSMAN PARK
1/592 Stirling Hwy,
Mosman Park WA 6012
(08) 9468 3322